Lower prices can make more people eat vegetarian

More meat eaters would choose a vegetarian burger if it was cheaper than a meat burger. But it takes a large price difference—even if the price was reduced by 30%, only a third of those who normally choose meat burgers ...

Enjoyment motivates people to participate in the sharing economy

People are motivated to participate in the sharing economy because of its ecological sustainability, the enjoyment derived from the activity, the sense of community, and saving money and time. Ecological sustainability is ...

Android gains as small tablet sales soar

Small tablet computers are marketplace hits, with economically-priced devices powered by Google's Android software taking share from Apple iPads, according to International Data Corporation.

Buying ad time just got easier

Today's consumers switch between media forms so often – from TV to laptops to smart phones – that capturing their attention with advertising has gone, as one CEO explained, from shooting fish in a barrel to shooting minnows.

Eat less meat and farm efficiently to tackle climate change

We need to eat less meat and recycle our waste to rebalance the global carbon cycle and reduce our risk of dangerous levels of climate change. New research from the University of Exeter, UK, shows that if today's meat-eating ...

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