Stars vs. numbers: How consumers perceive online rating formats
Mathematically speaking, scoring 3.5 out of 5 is the same as receiving three and a half stars on a five-star scale. But visually speaking, the numbers don't add up.
Mathematically speaking, scoring 3.5 out of 5 is the same as receiving three and a half stars on a five-star scale. But visually speaking, the numbers don't add up.
Social Sciences
Apr 18, 2024
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26
Research in the Global Strategy Journal has bad news for companies struggling with corruption, discrimination, or sweatshops in their supply chain: corporate misconduct demonstrably hurts international sales. Consumers and ...
Economics & Business
Apr 16, 2024
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Colleen Harmeling, a Florida State University College of Business researcher, points to photo filters, overly edited photos and other distortions of user-generated content as impediments to consumer trust. In turn, they are ...
Economics & Business
Apr 15, 2024
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39
Many consumers who shop online prefer to return items to brick-and-mortar stores rather than mail them back. In a new study, researchers assessed a new practice called return partnership, in which online retailers partner ...
Economics & Business
Apr 12, 2024
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2
Many consumers view conventional meats as both tastier and healthier than laboratory-grown alternatives, according to the March Consumer Food Insights Report.
Economics & Business
Apr 11, 2024
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16
Cotton gin waste, also known as cotton gin trash, is a byproduct of the cotton ginning process and occurs when the cotton fibers are separated from the seed boll. For cotton gin waste, the treasure is its hidden potential ...
Nanomaterials
Apr 10, 2024
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121
Adhesive bandages, or Band-Aids as they are generally called after the brand produced by Johnson & Johnson, have been keeping our cuts, scrapes or blisters protected from bacteria, damage and dirt for more than a century.
Environment
Apr 10, 2024
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Peregrine falcon populations across North America are heavily contaminated with harmful flame retardants–including those that have been phased out for years—according to a new study published in Environmental Science ...
Environment
Apr 9, 2024
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105
Marketers have found so-called "nudging" to be an effective way to influence consumer behavior—but new research suggests those who are prompted, either subtly or directly, to select a particular product or service may be ...
Social Sciences
Apr 4, 2024
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8
We are in an era of brand activism and conscious consumerism. More than 70% of consumers expect brands to publicly stand for sociopolitical issues.
Economics & Business
Mar 26, 2024
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13
Consumer is a broad label that refers to any individuals or households that use goods and services generated within the economy. The concept of a consumer is used in different contexts, so that the usage and significance of the term may vary.
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