A study published in the Journal of Food Science found that expectations of product quality, nutritional content and the amount of money consumers were willing to pay increased when consumers saw a product labeled "all-natural" ...
Silicon Valley is rightly focused on President Donald Trump's immigration order. But it should be gearing up for another fight that's vital to both tech companies and their customers.
Introducing new products through pre-order price promotions is a time-honored strategy, but how deep should those discounts be and what factors induce consumers to make the leap of faith needed to plunk down money for a brand-new ...
Political climate creates unfamiliar territory for brands like Uber, Starbucks, marketing scholar says
The political climate has created unfamiliar territory for some of the most well-recognized global brands, said a University of Kansas researcher of marketing and consumer behavior.
A recent study published by researchers from the School of Information Studies (iSchool) reveals that the general public has a poor understanding of the workings of online behavioral advertising, and the privacy implications ...
Left wingers are twice as likely to punish companies which aggressively avoid tax, according to a new study from Queen Mary University of London (QMUL).
A self-driving electric shuttle built by French firm NAVYA began a one-week stint in Las Vegas, in a US first.
As technology caters to an ever-younger crowd, developers are creating new tools for infants and their parents, and even aiming at the yet-to-be born.
A robot developed by engineers in Taiwan can pour coffee and move chess pieces on a board against an opponent, but he's looking for a real job.
The car of the future doesn't just want to drive you. It wants to know you.