Stars vs. numbers: How consumers perceive online rating formats
Mathematically speaking, scoring 3.5 out of 5 is the same as receiving three and a half stars on a five-star scale. But visually speaking, the numbers don't add up.
Mathematically speaking, scoring 3.5 out of 5 is the same as receiving three and a half stars on a five-star scale. But visually speaking, the numbers don't add up.
Social Sciences
Apr 18, 2024
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When shopping online, most consumers are drawn to products with a high star rating. Not only are star ratings an easy way for past buyers to assess purchases, they also provide a visual marker that helps potential buyers ...
Social Sciences
Mar 17, 2023
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A new model of forecasting home prices based on consumer demand predicts that prices for housing will decrease by 5% nationally and 12% in San Diego County by the end of this year. The model, which highlights online search ...
Economics & Business
Feb 16, 2023
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The COVID-19 pandemic thrust many news consumers into a world of statistics and deep uncertainty. An endless swirl of numbers—case counts, infection rates, vaccine efficacy—can leave you feeling stressed, anxious and ...
Social Sciences
Apr 27, 2021
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Gender discrimination continues to plague organizations, and "gig economy" businesses, which have thrived over the last decade, are not immune, according to new research from the University of Notre Dame.
Economics & Business
Nov 9, 2020
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16
Results from a new economic tracker that looks at real-time statistics on consumer spending, jobs, and business revenue suggest that the government's traditional recovery strategies to reverse the downturn triggered by the ...
Economics & Business
Jun 17, 2020
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A significant pillar that has prevented more drastic declines in consumer sentiment has been the widespread belief that the coronavirus crisis will be temporary. Consumers provided dismal assessments of current economic conditions ...
Economics & Business
Apr 6, 2020
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Mathematical analysis of online perfume data shows how the unique scent combinations found in different perfumes contribute to product popularity and consumer ratings. Vaiva Vasiliauskaite and Tim Evans of Imperial College ...
Mathematics
Jul 3, 2019
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3
The traditional model for setting auto insurance premiums has been to base rates on the motorist's driving history, age, gender and even marital status (in some states). Thanks to new technological options, insurance companies ...
Economics & Business
Feb 7, 2019
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Apple has to pay up to 13 billion euros ($14.5 billion)—plus billions more in interest—in back taxes to Ireland after the European Union found Tuesday that the U.S. technology giant contributed almost no tax across the ...
Business
Aug 30, 2016
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