Why hoverboards explode

On Thursday, the U.S. Consumer Product Safety Commission addressed a letter to "manufacturers, importers, and retailers of self-balancing scooters," or hoverboards. The agency warned that hoverboards that didn't meet the ...

Do you buy local? Your consumer ethnocentrism may be showing

Are you are one of the many consumers who prefer domestic to foreign products, even when the domestic products are lower in quality and cost more? Why is that? As a new study in the Journal of International Marketing explains, ...

How to make web advertising more effective

Every day, users are bombarded with animated ads across the web, and companies fight to cut through the clutter. New research from the University at Buffalo School of Management has pinpointed one attribute online ads should ...

page 9 from 23