Consumer decision-making is affected by the relationship between time and spatial distance, according to a new study in the Journal of Consumer Research.
Social Sciences
Jul 17, 2012
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A study from North Carolina State University shows that Toyota's safety-related recalls that began in 2009 made little to no impact on how consumers perceived the brand.
Economics & Business
Feb 15, 2012
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People who pay cash focus on different aspects of products than people who use credit cards, according to a new study in the Journal of Consumer Research.
Social Sciences
Nov 15, 2011
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Despite recent news reports questioning the long-term viability of daily deal companies, a new study from researchers at Rice University and Cornell University shows that the companies are more popular than ever among consumers.
Economics & Business
Sep 14, 2011
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A study by the University of the Basque Country (UPV/EHU) shows that people who use cosmetics buy these products primarily for emotional reasons. The study was carried out on facial creams (hydrating and nutritive ones, coloured ...
Social Sciences
Jul 21, 2011
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Representing a relatively new phenomenon in shopping, digital coupons show great promise for revolutionizing couponing.
Social Sciences
Sep 29, 2010
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(PhysOrg.com) -- Florida's consumer confidence fell three points to 69 in November amid continued concerns over the state?s high unemployment rate, according to a new University of Florida survey.
Economics & Business
Nov 24, 2009
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Charities and other nonprofits may put their brand at risk when they partner with corporations on social responsibility (CSR) initiatives. The public can easily construe such connections as a seal of approval of the corporation ...
Economics & Business
Nov 13, 2009
2
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Sometimes we judge a product by the company it keeps. For example, we might think a car advertised among expensive cars is also pricey--but only if we're unfamiliar with the car, according to a new study in the Journal of ...
Social Sciences
Jul 20, 2009
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Charging extra for "add-on" features on a product may backfire on merchandisers, according to a new study in the Journal of Consumer Research.
Social Sciences
Jan 26, 2009
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