New research has found that there is a strong link between the visual portrayal of a brand in online imagery created by consumers and the larger brand perceptions.
Social Sciences
Jul 13, 2020
0
7
In recent years, "experience-based" hospitality companies, such as Airbnb, have experienced a meteoric rise in revenue and new customers. Experience-based hospitality companies allow travelers to book homes and apartments ...
Economics & Business
Apr 05, 2017
0
4
Every day, users are bombarded with animated ads across the web, and companies fight to cut through the clutter. New research from the University at Buffalo School of Management has pinpointed one attribute online ads should ...
Economics & Business
Oct 29, 2015
0
28
Would you fancy a crunchy cricket salad? Or perhaps a mealworm omelette? What about a cockroach sandwich?
Plants & Animals
Jul 31, 2015
0
13
Ranked lists are everywhere. If you want to pick out a college, restaurant, hotel, or doctor, chances are there's a Top 10 list that can tell you which ones are the best. According to a new study in the Journal of Consumer ...
Social Sciences
Dec 11, 2013
6
0
(Phys.org) —Is online betting fun entertainment or a seedy fraud? Your opinion likely depends on whether you label it "gambling" or "gaming," reports a new Cornell study that shows how industry labels help shape consumer ...
Social Sciences
Oct 16, 2013
1
0
Rajesh Bagchi was once an engineer in California and Colorado, providing software support on water and sewer master plans to utilities and consultants and co-authoring papers about polycyclic aromatic hydrocarbon-contaminated ...
Social Sciences
Nov 08, 2012
0
0
Consumer decision-making is affected by the relationship between time and spatial distance, according to a new study in the Journal of Consumer Research.
Social Sciences
Jul 17, 2012
1
0
A study from North Carolina State University shows that Toyota's safety-related recalls that began in 2009 made little to no impact on how consumers perceived the brand.
Economics & Business
Feb 15, 2012
1
0
People who pay cash focus on different aspects of products than people who use credit cards, according to a new study in the Journal of Consumer Research.
Social Sciences
Nov 15, 2011
0
0
