How to make web advertising more effective

Every day, users are bombarded with animated ads across the web, and companies fight to cut through the clutter. New research from the University at Buffalo School of Management has pinpointed one attribute online ads should ...

How you name it matters: 'Gambling' vs. 'gaming'

(Phys.org) —Is online betting fun entertainment or a seedy fraud? Your opinion likely depends on whether you label it "gambling" or "gaming," reports a new Cornell study that shows how industry labels help shape consumer ...

Gel or whitening? Consumer choice and product organization

Consumers choose lower-priced products and are more satisfied with their purchase when products are organized by benefits instead of features, according to a new study in the Journal of Consumer Research.

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