Conducting research in marketing with quasi-experiments

Researchers from University of Toronto, MIT, and University of British Columbia published a new paper in the Journal of Marketing that aims to broaden the use and usefulness of quasi-experimental methods in marketing by ...

COVID-19 compels new food safety norms in Asia

Food safety practices in Asia-Pacific countries got a boost from COVID-19 concerns as lockdowns and restrictions start easing up in the region, a webinar held on 3 June heard.

Considering social influences across the customer journey

Researchers from Emory University, University of Maryland, Vanderbilt University, and Hong Kong University of Science and Technology published a new paper in the Journal of Marketing that re-examines the classic customer ...

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