Most people do not really know why they buy what they buy, eat what they eat, or do what they do! As consumers we can make something up or answer a survey, but we don't know buying trends and behaviors as well as those directly ...
Economics & Business
Apr 27, 2016
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With the "Open Internet" rule struck down by a US court, the future of the online landscape is now murkier than ever.
Telecom
Jan 16, 2014
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New study finds physical experience of balance influences consumer choices.
Social Sciences
Aug 26, 2013
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There are some combinations that just go well together: Milk and cookies, eggs and bacon, pancakes and maple syrup. But new research reveals that people with individualistic mindsets differ from their collectivist counterparts ...
Social Sciences
Jul 11, 2013
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Since the outbreak of E. coli in Germany and Austria 2011 resulting in suspicions against ecological cucumbers, student Michaela Raab has been interested in the environmental impacts of the cucumber. The overall aim is to ...
Environment
Jun 11, 2013
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Researchers from the University of Exeter are working with Coca-Cola Enterprises (CCE) on a ground-breaking study with 20 households in Great Britain and France to observe at-home recycling behaviors.
Environment
May 20, 2013
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Consumers are more willing to take risks and accept delays in exchange for greater benefits when they are able to compare products, according to a new study in the Journal of Consumer Research.
Social Sciences
Mar 5, 2013
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Consumers are more likely to make emotional instead of objective assessments when the outcomes are closer to the present time than when they are further away in the future, according to a new study in the Journal of Consumer ...
Social Sciences
Dec 11, 2012
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Consumers may be less satisfied with the choices they make if their options are presented one at a time rather than all at once, according to a new study in the Journal of Consumer Research.
Social Sciences
Nov 13, 2012
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When reminded of money (not cost), consumers are more likely to evaluate a new product based on its primary features or brand name, according to a new study in the Journal of Consumer Research.
Social Sciences
Sep 11, 2012
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