Even a single negative review can sink a good product, says study

Online retailers have every reason to be concerned about negative reviews, as they severely reduce the appeal of a product. An extensive study by Marton Varga of Bocconi's Department of Marketing and Paulo Albuquerque (INSEAD), ...

Benign envy and influencer marketing

In a commercial world dominated by social media, research in the International Journal of Internet Marketing and Advertising reveals a mysterious, invisible force that lurks behind many a purchase decision when social media ...

How savvy shoppers undermined India's great cash swap

At 8:15 p.m. on November 8, 2016, India's Prime Minister Narendra Modi delivered a surprise address live on national television. He announced that, at midnight, all 500- and 1,000-rupee notes would cease to be legal tender. ...

Stickers and a smartphone for easy nitrite detection on foods

Nitrates and nitrites give processed meats their characteristic pink color and robust flavor. Although many consumers want to limit consumption of these preservatives because the substances can form potentially cancer-causing ...

Menu design key to increased wine sales and customer satisfaction

Ever since America's oldest restaurant, the White Horse Tavern in Rhode Island, opened its doors in 1673, restaurateurs have been trying to keep their customers happy while increasing profits. Wine has always been a solid ...

Do cold temperatures result in heat-of-the-moment purchases?

In 2005, the New York Times reported that high end retailer Bergdorf Goodman kept its stores chilled to 68.3 degrees, whereas Old Navy's was kept at a balmy 80.3. Meanwhile, the swanky IFC mall in Hong Kong is kept at a frigid ...

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