Why portraying humans as healthy machines can backfire

Researchers from University of Amsterdam and Stanford University published a new paper in the Journal of Marketing that examines explores how human-as-machine representations affect consumers—specifically their eating behavior ...

New study: Parents put nature in the shopping basket

In a world of vast consumer choice, ambiguous product descriptions and self-appointed experts, parents face a minefield when picking out food, toys or other products for their children. A new qualitative study from the University ...

EU probes Apple plan to buy music app Shazam

The EU on Monday launched an in-depth probe of tech giant Apple's plan to buy leading song-recognition app Shazam because of fears the deal may reduce choice for consumers.

Who's judging you based on brand choices?

While it may seem like a given that people judge others by the brand of clothes they wear, the cars they drive and electronic gadgets they use, new research suggests that this may not be the case as often as we think.

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