The common wisdom about marketing cocreated innovations is wrong

Researchers from the University of Hong Kong, University of Tennessee, University of British Columbia, and Arizona State University published a new paper in the Journal of Marketing that seeks the optimal strategy for communicating ...

When is a sea wall a good idea?

Recent hurricanes like Maria and Sandy have brought crippling winds, torrential rains, and flooding to vulnerable coastal regions, in some cases killing thousands of people. Sea walls and other barriers are often suggested ...

Signs may help may help history buffs get more buff

Visitors to the country's national parks and historic sites may be just a sign—and a few steps—away from improving their health and fitness while enjoying their park trips, according to a team of researchers.

Enforcement and anti-poaching measures set to fail

In a paper published in Conservation Letters, researchers from the University of Kent's Durrell Institute of Conservation and Ecology (DICE) argue that despite record levels of funding being invested in enforcement and anti-poaching ...

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