Researchers probe the complex nature of concussion

It seems simple enough: Taking a hard hit to the head can give you a concussion. But, Stanford researchers report March 30 in Physical Review Letters, in most cases, the connection is anything but simple.

TVs and second screens a bad combination for advertisers

If you're watching television while using a second screen - like a smartphone or tablet - new research suggests that some of the most expensive marketing messages aimed at you are missing their mark.

Die-hard college sports fans defy expectations

When March Madness kicks off this week, you might expect the bleachers to be filled with alumni and students from the competing colleges. In fact, only about a third of die-hard college sports fans are alumni of their teams' ...

War bound to bowl bound

As LSU and Alabama square off for the national college football championship, even the most rabid Tiger or Tide fan might not realize the influence that the US military had in the widespread appeal of football. According ...

The drier edge of college football

College football betting markets show a statistically significant bias against home teams from arid regions who host teams from wetter environments, researchers from Kansas State University found.

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