New research from Dr. Oluwakemi (Kemi) Shobowale shows that people prefer to get their paid mascara recommendations from influencers than celebrities.
Social Sciences
Jan 17, 2022
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Ever stare at your closet and wonder why fashion designers aren't creating the clothes you really want? Talking about it on social media might just be the answer. According to new research from the University of Missouri, ...
Economics & Business
Feb 26, 2019
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Boy, do US financial regulators have a deal for you: buy digital coins, travel to luxurious resorts...and learn how not to get scammed out of your life savings.
Internet
May 16, 2018
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Driverless cars of the future. Every imaginable (and unimaginable) kind of smartphone case. The latest laundry technology, even. Acres of Las Vegas convention center floor packed with gadget demos and exhibitor booths. And ...
Business
Jan 7, 2015
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15
Your best chance to see a female athlete endorsing a product will be during the next few weeks. The Olympics' commercial breaks may be littered with female swimmers, runners and gymnasts, but don't expect to see them much ...
Economics & Business
Jul 30, 2012
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0
(Phys.org) -- Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand than are positive ones, according ...
Social Sciences
Jun 21, 2012
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If you're running for office - and want to shore up support from young voters - you want Hollywood's support, right? Wrong. Two new studies from North Carolina State University show that young voters are not swayed by celebrity ...
Social Sciences
Apr 26, 2010
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