Energy majors exaggerating green performance: analysis

Energy majors are exaggerating their green credentials in public messaging while continuing to allocate the majority of new investment to oil and gas projects, according to an industry analysis released Thursday.

The three strategic priorities of marketing excellence

Researchers from University of Mannheim and University of Texas—Austin published a new paper in the Journal of Marketing that examines the nature and effectiveness of marketing excellence as a business strategy. The study ...

Artificial evolution of an industry

A research team from the University of Delaware and the Indian Institute of Management took a deeper look into the newly emerging domain of "forward-looking" business strategies and found that firms have far more ability ...

What it takes for green businesses to advertise online

The green industry in the United States is comprised of production and wholesale nurseries and wholesale/retail distribution centers, as well as related marketing interests. While the green industry traditionally has been ...

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