Lower prices can make more people eat vegetarian

More meat eaters would choose a vegetarian burger if it was cheaper than a meat burger. But it takes a large price difference—even if the price was reduced by 30%, only a third of those who normally choose meat burgers ...

The impact of creative strategy on advertising elasticity

Researchers from Brock University and McGill University published a new paper in the Journal of Marketing that shows how marketers can leverage strategic thinking to create advertising that increases sales and ultimately ...

A vegan meat revolution could save the planet

A few years ago, convincing meat-free "meat" was nothing more than a distant dream for most consumers. Meat substitutes in supermarkets lacked variety and quality. Plant-based burgers were few and far between in major fast ...

page 1 from 3