Research at the University of York has shown that brands that "take on" their competitors in Facebook posts are more likely to get higher engagement rates.
Economics & Business
Jun 25, 2019
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The social media world is awash with people hawking products, services and, of course, themselves. But how much influence do the "influencer marketers" really have?
Social Sciences
Feb 17, 2021
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New research co-authored by a UC Riverside business professor provides some sound advice for managers of retail outlets that limit their product selection to a particular brand: Managers should factor in the strength of their ...
Economics & Business
Apr 29, 2024
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Even though one in 10 U.S. households is food insecure, only 28% of those 13.5 million households took advantage of food pantries in 2021—partly because of the perception that food pantry offerings are lower quality than ...
Social Sciences
Jan 19, 2023
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For food and beverage advertisers, understanding consumer taste preferences is critical. New research is shedding more light on what drives the preferences of one group, known as supertasters. This research may allow advertisers ...
Economics & Business
Dec 20, 2016
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Amid the global pandemic, an increasing number of people turned to golf for a socially distanced outdoor activity.
Economics & Business
Aug 11, 2022
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Managers of premium brands face a perennial dilemma. How do you grow a premium brand without killing its soul - the unique brand cachet that attracts its core high price paying customers - even as you seek to expand sales ...
Economics & Business
Jul 12, 2017
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When it comes to product advertisements, consumers like a bit of mystery.
Economics & Business
Dec 20, 2022
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5
Researchers from the University of Southern California, University of Houston, and Uber Technologies, Inc. published a new paper in the Journal of Marketing, which finds that in order to create viral ads, brands should arouse ...
Economics & Business
Jun 7, 2019
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4
The result of football instant replay video reviews can alter a consumer's perception of a brand, according to a study conducted by researchers at the University of Georgia Grady College of Journalism and Mass Communication.
Social Sciences
Jan 28, 2019
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