As some major brands try to make their advertising more inclusive, research from a University of Oregon marketing expert finds that mere representation of a race other than white is not enough.
Social Sciences
Mar 4, 2024
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Branding is everything in marketing and the public perception of a company and its products and services. If consumers engage with a brand, if they love a brand, they are likely to be repeat customers and moreover will often ...
Economics & Business
Apr 15, 2022
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2
Did you know that Nike makes a line of clothing and shoes created from recycled plastic bottles? Did you know that consumer products giant, Procter & Gamble, made eco-friendly industrial products for commercial use? Or that ...
Economics & Business
Aug 1, 2019
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Research in the International Journal of Technology Enhanced Learning has investigated the phenomenon of cancel culture and homed in on the emerging problem for companies of "brand cancellation." The work sheds light on the ...
Social Sciences
Oct 16, 2023
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Post Holdings Inc. is buying the PowerBar and Musashi brands from Nestle SA, further diversifying its business by expanding into the active nutrition category.
Business
Feb 3, 2014
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You may have seen it: the Nike ad in which tennis star Serena Williams ignores the judgements of others and chooses her own path. These and similar ads use storylines that have seemingly little to do with the brand itself ...
Social Sciences
Sep 20, 2018
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As consumers, we form favorite brands and select services providers from a plethora of choices. According to a new study in the Journal of Consumer Research, how powerful we feel in our daily lives may impact our likelihood ...
Social Sciences
Mar 11, 2014
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0
Researchers from University of Texas-Austin and Copenhagen Business School published a new paper in the Journal of Marketing that offers actionable guidance to managers on the deployment of algorithms in marketing contexts.
Economics & Business
May 5, 2021
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3
Academics from Cardiff and Stanford Universities reviewed current marketing research focused on the consequences of misinformation spread. "Between brand attacks and broader narratives: How direct and indirect misinformation ...
Economics & Business
Dec 7, 2023
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1
(AP) -- A Taiwan-based company that supplies metal casings for Apple's Inc.'s MacBook series of laptops says it is shutting down some operations at its factory complex in eastern China following complaints of bad odors by ...
Business
Oct 18, 2011
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