Researchers from University of Texas at Dallas and Emory University published a new paper in the Journal of Marketing that examines the issue of encroachment in the hotel industry.
Economics & Business
Jun 15, 2021
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3
Twitter has long been known for its iconic Blue Bird. On July 23, Elon Musk announced that this famed logo was going to be replaced with an "X." After a series of Musk-driven blunders, the disappearance of the Blue Bird has ...
Social Sciences
Aug 2, 2023
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18
While climate change is regarded as one of the world's most pressing issues, questions remain about how quickly the globe is warming.
Earth Sciences
Apr 27, 2021
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5
Abercrombie & Fitch. Balenciaga. Starbucks. In recent years, these brands and many others have faced extreme public backlash due to insensitive comments from executives, changes to loyalty programs, controversial advertising ...
Social Sciences
Apr 30, 2024
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1
Researchers from Boston College and University of British Columbia published a new paper in the Journal of Marketing that examines when and why negative reviews can be beneficial to companies.
Economics & Business
Feb 17, 2022
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2
Back in the day, if you liked a brand, you bought and used its products, perhaps mentioning or even recommending to friends and family. Today, the ubiquity of social media means that consumers have so many additional, albeit ...
Economics & Business
Aug 4, 2020
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1
No company has the exact same marketing strategy when it comes to managing its suite of products and brands, but a team of researchers led by Michigan State University faculty is the first to identify universal strategies ...
Economics & Business
Nov 6, 2019
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5
Researchers from University of International Business and Economics, University of Groningen, University of Cologne, and University of Chinese Academy of Sciences published a new Journal of Marketing article that examines ...
Economics & Business
May 10, 2023
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2
You're standing in the bread aisle, faced with an array of loaves with a variety of claims. There's low GI, multigrain, added vitamins, unbleached, gluten free... Which one do you buy? And what is the main influence on that ...
Economics & Business
Nov 26, 2019
1
3
Product failures can be catastrophic for companies, on occasion leading to reputational damage or financial ruin. Considerable effort has been devoted to understanding and measuring who consumers blame when a product fails. ...
Economics & Business
Sep 21, 2021
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