Hasbro buys 70 pct of mobile game maker Backflip
(AP)—As more people play mobile games, toy company Hasbro Inc. is investing in a company that develops games for smartphones and tablets.
Business
Jul 10, 2013
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Page 36 - News tagged with brand
Related topics:
consumers
· journal of consumer research
Preparation is key to stretching holiday shopping dollar, CU professor says
Consumers should take the time to prepare themselves by researching prices and quality before they hit the stores or Internet this holiday shopping season, according to University of Colorado Boulder Professor Donald Lichtenstein.
Economics & Business
Nov 16, 2011
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Why does stating your intention lead you to purchase your favorite brand?
If you say you're going to buy something, you're more likely to do it. But why is that? According to a new study in the Journal of Consumer Research, stating an intention leads consumers to action—and makes them more ...
Social Sciences
Dec 13, 2011
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Strong brand puts fizz in business capital raising, study finds
Investment in building a company's brand is not just about generating sales but also has a measurable impact on the business's ability to raise funds, a new study has found.
Economics & Business
Apr 21, 2017
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New research suggests language influences how consumers trust a brand
Consumers make assumptions based on the language used by a brand or advertiser, and politeness does matter, say researchers at the University of Oregon and University of Washington.
Economics & Business
Nov 19, 2018
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The business of fear: Can our favorite products provide emotional support?
Worried that you could be in a car accident? Insurance company X can protect you and your family. Afraid you will lose your children to drunk driving? MADD can help you educate them to avoid drinking and driving. According ...
Social Sciences
Mar 11, 2014
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US brands falter in Consumer Reports auto reliability survey
U.S. auto companies such as General Motors, Tesla and Ford faltered this year in Consumer Reports' reliability rankings as readers reported more mechanical trouble with their vehicles.
Automotive
Oct 24, 2018
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Should national brand manufacturers enter the intensely competitive private label business?
Researchers from McGill University, Dartmouth College, and Universidad de Salamanca published a new Journal of Marketing study that explores the complex trade-offs in dual branding.
Social Sciences
Nov 8, 2023
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Kim Jong-Un and the mystery smartphone
A picture of North Korea's Kim Jong-Un with a smartphone has triggered fevered speculation about which brand is favoured by the leader of one of the world's most repressive nations.
Other
Feb 5, 2013
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For Generation Z, iPhone, Apple have the most buzz while Coke and Pepsi are fizzling
For retailers, Generation Z is a force to be reckoned with.
Business
Aug 20, 2018
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