Hasbro buys 70 pct of mobile game maker Backflip
(AP)—As more people play mobile games, toy company Hasbro Inc. is investing in a company that develops games for smartphones and tablets.
(AP)—As more people play mobile games, toy company Hasbro Inc. is investing in a company that develops games for smartphones and tablets.
Business
Jul 10, 2013
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Consumers should take the time to prepare themselves by researching prices and quality before they hit the stores or Internet this holiday shopping season, according to University of Colorado Boulder Professor Donald Lichtenstein.
Economics & Business
Nov 16, 2011
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If you say you're going to buy something, you're more likely to do it. But why is that? According to a new study in the Journal of Consumer Research, stating an intention leads consumers to actionand makes them more ...
Social Sciences
Dec 13, 2011
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Investment in building a company's brand is not just about generating sales but also has a measurable impact on the business's ability to raise funds, a new study has found.
Economics & Business
Apr 21, 2017
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Consumers make assumptions based on the language used by a brand or advertiser, and politeness does matter, say researchers at the University of Oregon and University of Washington.
Economics & Business
Nov 19, 2018
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Worried that you could be in a car accident? Insurance company X can protect you and your family. Afraid you will lose your children to drunk driving? MADD can help you educate them to avoid drinking and driving. According ...
Social Sciences
Mar 11, 2014
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U.S. auto companies such as General Motors, Tesla and Ford faltered this year in Consumer Reports' reliability rankings as readers reported more mechanical trouble with their vehicles.
Automotive
Oct 24, 2018
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Researchers from McGill University, Dartmouth College, and Universidad de Salamanca published a new Journal of Marketing study that explores the complex trade-offs in dual branding.
Social Sciences
Nov 8, 2023
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A picture of North Korea's Kim Jong-Un with a smartphone has triggered fevered speculation about which brand is favoured by the leader of one of the world's most repressive nations.
Other
Feb 5, 2013
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For retailers, Generation Z is a force to be reckoned with.
Business
Aug 20, 2018
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