Personalization is not a new phenomenon in marketing. It existed before the internet. In 1892, Sears, an American chain of department stores, was amongst the first companies to embrace the concept through direct marketing. ...
Economics & Business
Apr 8, 2022
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28
At the start of the pandemic, consumers were bombarded with a new and hastily constructed form of advertising. In those "uncertain times," customers were promised, they could rely on their favorite brands for help.
Economics & Business
Dec 1, 2021
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7
Today's consumers are more attuned to brands' values and willing to pay a premium to support companies that share their values, according to new research from the Bauer Leadership Center at Washington University in St. Louis ...
Social Sciences
Aug 9, 2021
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3
Back in the day, if you liked a brand, you bought and used its products, perhaps mentioning or even recommending to friends and family. Today, the ubiquity of social media means that consumers have so many additional, albeit ...
Economics & Business
Aug 4, 2020
1
1
New research is the first to establish the darker side of being devoted to your favourite brand.
Economics & Business
Dec 6, 2017
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5
Energy companies in the UK are using specific branding approaches instead of product innovation to keep customers, according to new research from the University of East Anglia (UEA).
Economics & Business
Oct 25, 2017
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4
New research suggests our unconscious self-beliefs influence what we value in luxury items, and that rather than targeting particular kinds of consumers, marketers should shape our self-beliefs to fit with their brand.
Economics & Business
Sep 4, 2017
3
8
In recent years, "experience-based" hospitality companies, such as Airbnb, have experienced a meteoric rise in revenue and new customers. Experience-based hospitality companies allow travelers to book homes and apartments ...
Economics & Business
Apr 5, 2017
0
4
By 2018, it is estimated that the global pharmaceutical market will be worth more than $1.3 trillion USD. To corner their share of profits, established drug companies have to fight fierce competition from generic products, ...
Social Sciences
Feb 4, 2014
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0
Twitter on Thursday began letting businesses more easily turn tweets into advertising that targets users of the globally popular one-to-many text messaging service.
Internet
Jul 19, 2012
1
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