Burger King pulled a pretty juicy marketing stunt last month that drew plenty of attention—not just to the Whopper, but also to the intrinsic vulnerabilities of a new type of voice-activated gadget.
What do Toyota, Aveda, and Clif Bar have in common? A forthcoming article in the INFORMS journal Marketing Science finds that Twitter fans of these brands are all more likely to follow accounts that tweet about the environment. ...
When people purchase luxury items like expensive watches and high-end automobiles, they often consider themselves members of a select group of consumers. According to a new study in the Journal of Consumer Research, when ...
South Korea's Samsung Electronics said Tuesday it had bought US medical imaging firm NeuroLogica, as it seeks to explore new growth sources by expanding into the health sector.
Sony said Monday it would fully restore all PlayStation Network and Qriocity online distribution services in Japan on Wednesday, after shutting them down in April due to hacker attacks.
Japanese entertainment and technology giant Sony faces a battle to regain the trust of millions of consumers after online networks integral to its strategy were hacked, say analysts.
(AP) -- Sony is doing booming business in India, dominating in flat-panel TVs and digital cameras, and is in good shape to keep growing in coming years, a top executive said Friday.