Pull up to the bumper

Is six seconds long enough for an advertisement to woo a potential customer? The corporate executives who place short, "bumper ads" on the video-based social media service, Youtube, think so. Now, research published in the ...

Is honey as sweet by another name?

Can direct advertising work for leading brands in an emerging market such as India. The question is answered with respect to the marketing of honey in the International Journal of Comparative Management.

Samsung acquires US medical imaging company

South Korea's Samsung Electronics said Tuesday it had bought US medical imaging firm NeuroLogica, as it seeks to explore new growth sources by expanding into the health sector.

Kakao Talk unveils digital content shop

(AP)—Kakao Talk, a popular mobile messenger in South Korea, will launch an online music and electronic book shop next year as it continues to grow beyond its original mission to provide a simple messaging service.

Suit filed in US over Twitter feed in test case

A former blogger for a US mobile phone news site is being sued by his erstwhile employer over ownership of his Twitter feed in a social media test case for the Internet age.

Tweeting, more than just self expression: study

(PhysOrg.com) -- From CNN to Ashton Kutcher everyone is tweeting. In ads, many companies now display the logo of an animated blue bird holding a sign that says "follow me."

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