From a consumer perspective, what happens when a celebrity endorses different products in two advertisements that appear in the same magazine? Do you remember both equally? One better than the other? Neither?
Economics & Business
Jul 14, 2014
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(PhysOrg.com) -- Scientists in Uruguay studying extinct mammals called glyptodonts have discovered they used a "sweet spot" in their tails, just like baseball players use the center of percussion (CP), or sweet spot, in their ...
Nancy Bertler and her team took a freezer to the coldest place on Earth, endured weeks of primitive living and risked spending the winter in Antarctic darkness, to go get ice—ice that records our climate's past and could ...
Earth Sciences
Apr 6, 2013
28
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For aspiring major leaguers, one of the most painful aspects of learning the game is dealing with the sting of the bat's handle when a baseball is hit incorrectly.
Hi Tech & Innovation
Jul 17, 2013
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Baseball is considered relatively safe, but its reputation was established in the era of wooden bats. Aluminum bats, introduced in the 1970s, had an enormous “trampoline effect” and made the game more dangerous.
Other
Feb 20, 2012
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Baseball fans who revel in the statistics surrounding the game, such as batting averages or the clocked speeds of curve balls, have gotten a windfall of data in the past few years thanks to multi-camera filming of games and ...
Hi Tech & Innovation
Apr 1, 2010
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(Phys.org) —What use is a hand without nerves, that can't tell what it's holding? A hand that lifts a can of soda to your lips, but inadvertently tips or crushes it in the process?
Engineering
Apr 18, 2013
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Miss hitting the "sweet spot" on a baseball bat and the resulting vibrations can zing your hands. Bat companies have tried for decades to reduce these painful shocks with limited success. But Daniel Russell, a professor in ...
General Physics
Oct 18, 2012
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