Related topics: hp

Executive of firm acquired by Hewlett-Packard indicted

A federal grand jury in San Francisco has indicted the former chief financial officer of a British software maker on charges he engaged in fraud to artificially increase the company's share price and make it attractive to ...

Consumers infer coolness from brand autonomy, says study

Consumers perceive a brand to be cooler when it suggests it's true to itself and follows its own motives regardless of individual or societal norms and expectations, according to a University of Colorado Boulder study involving ...

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