How storytelling can motivate us to help others

The mission of the Annenberg School's Communication Neuroscience Lab has long been to figure out what kind of messages best push us to engage in healthier habits. As COVID-19 began its sweeping disruption of daily life in ...

Inciting instead of coercing: "Nudges" prove their effectiveness

Developed by the American economist Richard Thaler in the late 2000s, the theory behind "nudging" theory is based on the principle that our choices are not only determined by our ability to reason, but are also influenced ...

Lethal pulsing inside pyroclastic surges

Pyroclastic surges are lethal hazards from volcanoes that exhibit enormous destructiveness through large dynamic pressures of 100–102 kilopascal inside flows that are capable of obliterating reinforced buildings. These ...

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