When consumers assign human characteristics to time, it makes it more difficult to wait for things (especially for people who don't feel powerful), according to a new study in the Journal of Consumer Research.
New research by conservationists at the universities of Kent, Oxford, Columbia (USA) and Monash (Australia) suggests that people's tendency to relate more to animals that bear a resemblance to humans (anthropomorphism) could ...
Researchers have discovered an extremely old anthropomorphic figure engraved in rock in Brazil, according to a report published Feb. 22 in the open access journal PLoS ONE.
A Japanese-developed robot that mimics the movements of its human controller is bringing the Hollywood blockbuster "Avatar" one step closer to reality.
People who feel powerful are more likely to believe they can beat cancer if it's described in human terms, according to new study in the Journal of Consumer Research.