Google hopes readers will 'flip' over new format

(AP) -- Google Inc. is testing a new format that is supposed to make reading online stories as easy as flipping through a magazine, a shift that eventually could feed more advertising sales to revenue-starved publishers.

Online ads can get too close for comfort says new study

Trying to have an impact in the brave new world of web advertising? You could match an ad to a web page's content - such as putting a car ad on an auto consumer website. Or, you could make it stand out with eye-catching pop-up ...

YouTube boosts full-length movies, TV show lineup (Update)

(AP) -- Google Inc.'s YouTube said Thursday it is vastly expanding its library of full-length movies and TV shows it offers online, while also launching a new advertising service and adding about a dozen new content partners.

Suit filed in US over Twitter feed in test case

A former blogger for a US mobile phone news site is being sued by his erstwhile employer over ownership of his Twitter feed in a social media test case for the Internet age.

Facebook pays users to view ads

(PhysOrg.com) -- The general consensus is that end users hate ads. That is why companies either try to make them as unobtrusive as possible, such as the small ads you would find in the sidebar of a blog, or make them unavoidable, ...

Make the best of bad reviews by leveraging consumer empathy

Researchers from Nanyang Technical University, University of Washington, and University of British Columbia published a new paper in the Journal of Marketing that examines "unfair" negative reviews and demonstrates that they ...

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