Models with cosmetic surgery don't make the cut

While cosmetic surgery is becoming increasingly common in the world of advertising, chasing beauty ideals by going under the knife does not necessarily make a model more attractive to consumers.

Does live tweeting while watching TV distract from the ads?

Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see ...

Facebook beefs up political ad rules ahead of EU election

Facebook said Friday it is further tightening requirements for European Union political advertising, in its latest efforts to prevent foreign interference and increase transparency ahead of the bloc's parliamentary elections.

How measurable is online advertising?

Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable ...

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