For a technology that was supposed to die years ago, Adobe's Flash has shown remarkable resiliency.
NBC executives say that pre-Olympics media reports about the Zika virus, polluted water and political unrest in Brazil helped the network's advertising sales.
In this election year, political advertising on social networking sites such as Facebook is increasingly making use of personalized ads to target specific social media users. The effectiveness of online political microtargeting ...
Chinese Internet giant Baidu's second-quarter profits plunged 34 percent, it reported, as a scandal over its policies for displaying paid ads cut into customer growth.
Facebook said Wednesday its profit leapt 186 percent from a year ago to $2 billion, as the world's biggest social network blasted past most analyst forecasts for the second quarter.
Twitter's shares fell hard Tuesday after its quarterly update showed more losses for the struggling social media platform, which has seen sluggish growth in revenues and active users.
Verizon's deal for Yahoo could give the phone company a stronger foothold in digital advertising as it takes what it knows about its customers' whereabouts and combines that with Yahoo's popular destinations and AOL's advertising ...
Google said Wednesday its efforts to fight online piracy have yielded $2 billion paid out to copyright holders whose content is shown on its YouTube platform.
The Supreme Court won't hear an appeal from Google over a class action lawsuit filed by advertisers who claim the internet company displayed their ads on "low quality" web sites.
Internet giant Google said Wednesday it will ban all ads from payday lenders, calling the industry "deceptive" and "harmful."