News tagged with advertising

Mobile ads get a useful twist

In the fast-changing world of mobile advertising, staples like banner ads, pop-ups and ads disguised as news stories aren't cutting it anymore.

dateFeb 05, 2016 in Internet
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Using algorithms to make a campaign go viral

Marketers want to create buzz, but it's not always so easy. For a marketing message to spread like wildfire, not only does it have to reach the target audience, but it also has to be well-timed and well-placed. SThAR, an ...

dateDec 14, 2015 in Computer Sciences
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