Facebook on Wednesday said that it is working to fix flaws in its metrics calculations that led to the audience being overestimated at times.
How can the internet balance targeted advertising with privacy concerns? A novel approach to targeted advertising would allow companies to offer users relevant advertisements without having to expend energy tracking and data ...
Facebook says it will no longer allow advertisers to use ethnicity as a filter when it comes to targeting or hiding ads offering housing, employment or credit.
Verizon's top lawyer says it now has reason to believe Yahoo's recently disclosed data breach has a "material" impact on Verizon's pending $4.8 billion acquisition of Yahoo. That leaves open the possibility that Verizon could ...
Facebook paid £4.17 million ($5.18 million, 4.63 million euros) in British corporation tax last year, up from just £4,327 in 2014, accounts showed Sunday.
Facebook is apologizing to advertisers for what it calls an error that overstated the average length of time users watched videos on the site.
A new Twitter app is coming to Xbox One, Apple TV and Amazon Fire TV, where viewers will be able to watch NFL games on Thursday nights.
For a technology that was supposed to die years ago, Adobe's Flash has shown remarkable resiliency.
NBC executives say that pre-Olympics media reports about the Zika virus, polluted water and political unrest in Brazil helped the network's advertising sales.
In this election year, political advertising on social networking sites such as Facebook is increasingly making use of personalized ads to target specific social media users. The effectiveness of online political microtargeting ...