The vast majority of US newspapers have implemented digital subscriptions or "paywalls" to cope with the decline in print, a survey showed Monday.
Ask online advertisers what their biggest headache is today, and they will probably say ad blockers, which are browser extensions and add-ons that can remove adverts from websites.
Payment-per-click is one of the most popular pricing models for online advertising, but the rate of click fraud is staggering. In 2014, marketers lost $11.6 billion in advertising because of fraudulent clicks.
In the fast-changing world of mobile advertising, staples like banner ads, pop-ups and ads disguised as news stories aren't cutting it anymore.
By 2017, total advertising spending is expected to approach $136 billion, placing more pressure on management to demonstrate its impact on sales and stock prices. It's the age-old question of advertising effectiveness.
The appearance of online editorial content and native, or paid, advertising is blurred in the minds of consumers, according to a research study from the University of Georgia Grady College of Journalism and Mass Communication.
Marketers want to create buzz, but it's not always so easy. For a marketing message to spread like wildfire, not only does it have to reach the target audience, but it also has to be well-timed and well-placed. SThAR, an ...
A persistent question has dogged Yahoo Inc. for many years now: Can the beleaguered company turn itself around?
A stunning 100 million people use Snapchat every day, and advertisers are demanding more access to them.
Blurred boundaries between advertising and public relations professions due to new roles in social media raise the question of whether educators can adequately prepare their students for a career in those growing fields, ...