How online Ramadan content has brought Muslim ideas around faith, worship and community into the mainstream
For Muslims around the world, Ramadan is a time of increased personal spirituality and introspection. The hope is to draw closer to God.
For Muslims around the world, Ramadan is a time of increased personal spirituality and introspection. The hope is to draw closer to God.
Social Sciences
Apr 5, 2024
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15
Online shopping and digital payment options have made shopping easier and more enjoyable—money can be spent almost unnoticeably. These factors predispose people to impulse purchases. A lack of budgeting and cost control ...
Social Sciences
Apr 3, 2024
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0
Gun manufacturers are appealing to women as "serious students" of firearms in their advertising—a shift in strategy over the last two decades that may be contributing to increased gun sales, a new study shows.
Social Sciences
Mar 12, 2024
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42
Researchers from Zeppelin University, University of Cologne, and UNSW Sydney have published a new study that explores marketing uses for "behavioral labeling," or giving behaviors specific names or tags to encourage people ...
Economics & Business
Feb 6, 2024
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5
The need to understand how to encourage people to adopt more climate-friendly behaviors is pressing, but "nudging" people to adopt behaviors such as recycling, taking public transport, and reducing their consumption of energy ...
Environment
Jan 29, 2024
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1
A key reason Barack Obama won the 2012 U.S. presidential election was his campaign's use of "big data" to target specific voters. His team created multiple versions of ads aimed at niche audiences, taking care to test every ...
Political science
Nov 17, 2023
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5
The UK's Tory government is rolling back climate legislation and is continuing to fund the expansion of domestic oil and gas reserves. Our new research suggests this might be based on a misreading of public opinion.
Political science
Nov 13, 2023
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6
The recent open letter to the prime minister and parliamentarians broke the week-long silence from Indigenous leaders after the country rejected the proposed First Nations Voice to Parliament. The letter emphasized the damage ...
Social Sciences
Nov 2, 2023
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19
Films, video games, music releases—the entertainment industry is well known for its high spending on advertising. The marketing budget of blockbuster film Barbie was even greater than its total production costs. A new meta-analysis ...
Economics & Business
Oct 11, 2023
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8
At the launch of the Auckland Climate Festival last month, Green Party Auckland Central MP Chlöe Swarbrick spoke about how building a community is the best way to avoid being overwhelmed by the scale of the climate emergency.
Environment
Sep 14, 2023
0
27
Advertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image". For these purposes, advertisements sometimes embed their persuasive message with factual information. There are many media used to deliver these messages, including traditional media such as television, radio, cinema, magazines, newspapers, video games, the carrier bags, billboards, mail or post and Internet. Today, new media such as digital signage is growing as a major new mass media. Advertising is often placed by an advertising agency on behalf of a company or other organization.[citation needed]
Organizations that frequently spend large sums of money on advertising that sells what is not, strictly speaking, a product or service include political parties, interest groups, religious organizations, and military recruiters. Non-profit organizations are not typical advertising clients, and may rely on free modes of persuasion, such as public service announcements.[citation needed]
Money spent on advertising has increased dramatically in recent years. In 2007, spending on advertising has been estimated at over $150 billion in the United States and $385 billion worldwide, and the latter to exceed $450 billion by 2010.
While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. In addition, advertising frequently utilizes psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful.
This text uses material from Wikipedia, licensed under CC BY-SA