Many marketing studies have examined the impact of direct-to-consumer advertising of pharmaceuticals on sales and market shares. But in a new study, a researcher from The University of Texas at Dallas wanted to know whether ...
Economics & Business
Oct 1, 2020
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Facebook paid £4.17 million ($5.18 million, 4.63 million euros) in British corporation tax last year, up from just £4,327 in 2014, accounts showed Sunday.
Business
Oct 9, 2016
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10
Facebook on Friday said it would declare advertising revenue from its top British clients in Britain instead of Ireland, where it has its European headquarters, meaning it will have to pay more tax.
Business
Mar 4, 2016
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3
A new study shows that small websites, in terms of daily user flux based on number of clicks, have a disproportionally high impact when it comes to traffic generation and influence compared to larger websites. These findings, ...
General Physics
Jun 14, 2013
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(AP) -- The Federal Communications Commission voted Friday to require broadcast TV stations to post online the advertising rates they charge political candidates and advocacy groups.
Telecom
Apr 27, 2012
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(AP) -- NBC lost more than $200 million the last time it showed the Winter Olympics, and it's bracing for similar losses in London next year.
Telecom
Jun 13, 2011
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(AP) -- After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade's most disruptive marketing machine.
Internet
Oct 20, 2009
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Video advertising in stores is a moneymaker for retailers, but a growing threat to already cash-strapped print and broadcast media, according to a new study co-written by a University of Illinois business professor.
Other
Feb 24, 2009
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Every Tuesday, the Nielsen company publishes a popularity ranking of broadcast television programs that has served as the industry's report card dating back to when most people had only three networks to choose from.
Telecom
Feb 25, 2013
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