TV viewers with second screen, second sight

More and more of us choose to watch television while using our smartphones and tablets. This second-screen viewing behavior often means that viewers are less engaged with the television programming and advertising than they ...

Harnessing online tactics to save a species

Targeted advertising and news coverage are powerful, and controversial, tools for influencing human perceptions and behavior. This influence can be perceived as exploitative—notoriously Cambridge Analytica's alleged influence ...

Facebook sees higher profits, more friends

Facebook said Wednesday that quarterly profit climbed to an all-time record $6.9 billion as it boosted its global user base despite scandals that have dented the leading social network's image.

Facebook moves toward revealing political ad backers

Facebook said Friday it would take steps to deliver on a promise to reveal backers of political advertisements to boost transparency in the wake of criticism of the social network's role in the 2016 US election.

Nielsen to count viewers for Hulu, YouTube live TV services

Nielsen will begin to tabulate how many people get their live TV from Hulu and YouTube, giving media companies and advertisers a better idea of how many people now stream broadcast networks rather than watching them on traditional ...

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