(AP) -- Yahoo Inc. Chief Executive Carol Bartz has a message for investors hoping for a quick fix at the slumping Internet company or for an online search partnership with Microsoft Corp. - don't expect either to happen ...
Internet
Jun 3, 2009
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Firms that are able to increase advertising during recessions are likely to have stronger future earnings, according to a new study by researchers at Oregon State University and Western Oregon University.
Economics & Business
Mar 30, 2009
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(AP) -- U.S. Internet advertising revenue climbed in the fourth quarter in spite of the poor economy, but the growth rate was sluggish compared to previous years, according to an analysis released Monday.
Internet
Mar 30, 2009
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If you think you are seeing a lot more gambling ads on television and online platforms, you are not imagining it. They are so common that high-profile AFL players have refused to participate in sponsored gambling.
Economics & Business
Mar 6, 2023
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Writing in the International Journal of Technology Marketing, Georgios Tsekouropoulos of the Hellenic Open University, in Patra, Greece, discusses the notion of viral advertising. Specifically, he addresses the relationship ...
Economics & Business
Sep 20, 2019
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Internet giant Google said Wednesday it will ban all ads from payday lenders, calling the industry "deceptive" and "harmful."
Business
May 11, 2016
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5
If claims on cosmetic products' labels are to be believed, users would all look 10 years younger and have luscious, frizz-proof hair. But advertising and truth aren't always aligned. The Federal Trade Commission (FTC) has ...
Other
May 11, 2016
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7
For the first time, U.S. Internet advertising revenue has surpassed that of broadcast television thanks to sharp growth in mobile and digital video ads.
Business
Apr 10, 2014
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Setting its sights on accelerating growth in advertising revenue, Internet radio giant Pandora on Wednesday named the former head of digital advertising company aQuantive, Brian McAndrews, as its new chief executive.
Business
Sep 11, 2013
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0
If you're shopping for a car, your first stop may be your smartphone. As consumers grow increasingly comfortable buying smaller items such as clothes and concert tickets from their mobile devices, some are also using their ...
Software
Aug 16, 2013
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