Models with cosmetic surgery don't make the cut

While cosmetic surgery is becoming increasingly common in the world of advertising, chasing beauty ideals by going under the knife does not necessarily make a model more attractive to consumers.

How measurable is online advertising?

Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable ...

Researcher studies how and why people push buttons

All day every day, throughout the United States, people push buttons – on coffee makers, TV remote controls and even social media posts they "like." For more than seven years, I've been trying to understand why, looking ...

Does negative political advertising actually work?

While many may dread campaign season because of pervasiveness of negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way that many may assume.

Using algorithms to make a campaign go viral

Marketers want to create buzz, but it's not always so easy. For a marketing message to spread like wildfire, not only does it have to reach the target audience, but it also has to be well-timed and well-placed. SThAR, an ...

Ownership increases the value of products

The price a consumer will pay for a product is often significantly less than the price they will accept to sell it. According to a new study in the Journal of Consumer Research, this occurs because ownership of a product ...

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