How advertising shapes the image of gayness in America

The past decade has seen a dramatic increase in the presence of gays in American advertising. The media has transformed the stigmatized stereotype of gays into a new, socially desirable image of stylish consumers with high-end ...

What it takes for green businesses to advertise online

The green industry in the United States is comprised of production and wholesale nurseries and wholesale/retail distribution centers, as well as related marketing interests. While the green industry traditionally has been ...

Newspapers erect pay walls in hunt for new revenue

(AP) -- Newspapers are returning to a business strategy that served them well in the heyday of street-corner newsboys shouting the front-page news. They're enticing people with a little free online content before asking ...