Photoshopped Images Could Carry Warnings in France

(PhysOrg.com) -- A law has been proposed in France that would see digitally enhanced images carry a warning to viewers that the image has been retouched to change the physical appearance of a person. The proposed statement ...

Facebook pays users to view ads

(PhysOrg.com) -- The general consensus is that end users hate ads. That is why companies either try to make them as unobtrusive as possible, such as the small ads you would find in the sidebar of a blog, or make them unavoidable, ...

Yahoo! increases US search share, Bing up again

Yahoo! increased its share of the US search market by nearly a percentage point in April and Microsoft's new search engine Bing also recorded a slight gain, online tracking firm comScore said Tuesday.

How measurable is online advertising?

Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable ...

Researcher studies how and why people push buttons

All day every day, throughout the United States, people push buttons – on coffee makers, TV remote controls and even social media posts they "like." For more than seven years, I've been trying to understand why, looking ...

Does negative political advertising actually work?

While many may dread campaign season because of pervasiveness of negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way that many may assume.

Using algorithms to make a campaign go viral

Marketers want to create buzz, but it's not always so easy. For a marketing message to spread like wildfire, not only does it have to reach the target audience, but it also has to be well-timed and well-placed. SThAR, an ...

Ownership increases the value of products

The price a consumer will pay for a product is often significantly less than the price they will accept to sell it. According to a new study in the Journal of Consumer Research, this occurs because ownership of a product ...

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