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Few iPhone apps likely to get wide usage: AdMob report

Tens of thousands of applications are available for Apple's popular iPhone and the iPod Touch but a report released on Thursday indicates that only a few are likely to attract widespread usage.

Google sharpens aim on mobile marketing with AdMob

(AP) -- Four years ago, Omar Hamoui was just another ineffectual entrepreneur trying to spruce up his resume in graduate school. Now, he's poised to become Google Inc.'s newest weapon as the company aims to extend its dominance ...

FTC looking into Google's AdMob acquisition

Web search and advertising giant Google said Wednesday that the US Federal Trade Commission (FTC) is seeking more information about its proposed purchase of mobile advertising company AdMob.

Google close to buying Groupon: reports

Internet search giant Google is close to a deal to buy online discount shopping site Groupon for as much as six billion dollars, The New York Times and a leading technology blog reported.

Google to set up $82M fund for French publishers

Google will help French news organizations increase their online advertising revenue and also set up a €60 million ($82 million) fund to finance digital publishing innovation, settling a dispute over whether the Internet ...

Google completes AdMob purchase

Google on Thursday said it has completed its purchase of mobile advertising network AdMob and is eagerly integrating its technology into the Internet giant's services.

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AdMob

AdMob is a mobile advertising company founded by Omar Hamoui. The name AdMob is a portmanteau for "advertising on mobile". It was incorporated in 2006 and is based in San Mateo, California. In November 2009 it was acquired by Google for $750 million. The acquisition was completed on May 27, 2010. Apple Inc. had also expressed interest in purchasing the company the same year, but they were out-bid by Google, and have since introduced their own iAd advertising platform. Prior to being acquired by Google, AdMob acquired the company AdWhirl, formerly Adrollo, which is a platform for developing advertisements in iPhone applications. AdMob offers advertising solutions for many mobile platforms, including Android, iOS, webOS, Flash Lite, Windows Phone 7 and all standard mobile web browsers.

AdMob is one of the world's largest mobile advertising platforms and claims to serve more than 40 billion mobile banner and text ads per month across mobile Web sites and handset applications.

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