According to a forthcoming study in the INFORMS journal Marketing Science online display ads can increase both online and offline retail sales, providing valuable insight for future marketing decisions.
Economics & Business
Feb 2, 2017
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Comcast's profit rose 12 percent in the July-September quarter thanks to the Olympics and the first third-quarter gains in video subscribers in a decade.
Business
Oct 26, 2016
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Snapchat has no proven track record in election advertising. It shares only limited data about its audience, and caters mainly to a demographic that hasn't traditionally turned out in big numbers to vote. That's not stopping ...
Business
Sep 1, 2016
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Yahoo will try to harvest revenue from mobile applications outside its own crop of services as CEO Marissa Mayer scours the digital landscape for more growth opportunities.
Business
Feb 19, 2015
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Twitter plans to set up shop in Hong Kong early next year, focusing on ad sales instead of the one-to-many messaging service banned in China.
Internet
Nov 7, 2014
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New York Times technology columnist and gadget reviewer David Pogue is leaving the newspaper to cover similar topics for Yahoo.
Business
Oct 21, 2013
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Online retail titan Amazon on Tuesday began letting developers sell wares in games or other applications tailored for Android-powered gadgets.
Business
Aug 27, 2013
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Just a year after Facebook started selling mobile ads, the social media giant has become a bigger threat to the dominant player in the space, Google Inc.
Business
Apr 15, 2013
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Twitter is on pace to earn more than a half-billion dollars in ad revenue this year and close to $1 billion next year, industry tracker eMarketer estimated on Wednesday.
Business
Mar 27, 2013
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It’s a common risk-versus-reward question in business: How much inventory should you pre-sell at a conservative price, and how much should you retain and try to sell later at a higher price?
Economics & Business
Feb 7, 2012
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