How measurable is online advertising?

Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable ...

Did Cambridge Analytica sway the election?

In the controversy surrounding Cambridge Analytica—the political consulting firm that worked for Donald Trump's campaign—and Facebook, concerns about foreign governments interfering in U.S. elections and privacy violations ...

Canada trying to lure Silicon Valley tech workers

(AP)—The Canadian government is trying to lure Silicon Valley tech workers who are frustrated by U.S. visa policies, just as Congress wrestles with a long-sought overhaul of America's immigration system.

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