The digital ban on political ads: Only the small guys got hurt

At a critical time in the days before election day in 2020, several digital platforms—including Facebook, Google, Twitter, Amazon, Spotify, and TikTok—and other key digital platforms took the exceptional step of banning ...

More exposure to political TV ads heightens anxiety

We've all seen them: political ads on television that promise doom and gloom if Candidate X is elected, and how all your problems will be solved if you choose Candidate Y. And Candidate Y, of course, approves this message.

How measurable is online advertising?

Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable ...

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