Over 80 percent of online ad effect is on offline sales

According to a forthcoming study in the INFORMS journal Marketing Science online display ads can increase both online and offline retail sales, providing valuable insight for future marketing decisions.

Twitter to set up shop in Hong Kong

Twitter plans to set up shop in Hong Kong early next year, focusing on ad sales instead of the one-to-many messaging service banned in China.

Facebook threat to Google grows in mobile

Just a year after Facebook started selling mobile ads, the social media giant has become a bigger threat to the dominant player in the space, Google Inc.

KU researcher develops predictive model for TV ad sales

It’s a common risk-versus-reward question in business: How much inventory should you pre-sell at a conservative price, and how much should you retain and try to sell later at a higher price?

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