https://phys.org/ en-us Phys.org internet news portal provides the latest news on science including: Physics, Nanotechnology, Life Sciences, Space Science, Earth Science, Environment, Health and Medicine. To positively influence purchase decisions, sustainability labels must convey a clear signal rather than remain abstract. Using the EU's "Green Leaf" organic logo as an example, researchers from the universities of Bonn, Newcastle (UK) and Corvinus (Hungary) demonstrate that simple design tweaks reduce consumers' uncertainty, bolster their trust in the products, and thus increase their willingness to buy. The two‑study-paper appears in the journal Agribusiness and is already available online. https://phys.org/news/2025-08-eu-sustainability-willingness.html Agriculture Wed, 06 Aug 2025 13:30:06 EDT news673705235 Twitter has long been known for its iconic Blue Bird. On July 23, Elon Musk announced that this famed logo was going to be replaced with an "X." After a series of Musk-driven blunders, the disappearance of the Blue Bird has been seen by some as the final straw in the erasure of Twitter as we know it. https://phys.org/news/2023-08-reaction-elon-musk-rebrand-twitter.html Social Sciences Wed, 02 Aug 2023 11:07:56 EDT news610193269 If you wish to signal power to your colleagues, your boss, or your subordinates, you should consider reducing your use of pictures and emojis in favor of words—these are the conclusions of a new study at Tel Aviv University's Coller School of Management. The researchers find that employees who use pictures and emojis in their emails or Zoom profiles, or even company pictorial logos on t-shirts, are perceived as less powerful than those who use words. https://phys.org/news/2022-03-pictures-emojis-power-authority.html Social Sciences Mon, 14 Mar 2022 12:40:03 EDT news566476943 A recent study by Northeastern professor Katherine Haenschen, who researches the intersection of digital media and politics, explores the role of fonts in political branding. https://phys.org/news/2021-07-typeface-decisions-importance-political-branding.html Political science Wed, 28 Jul 2021 10:45:57 EDT news546687954 Compact logos can encourage favorable brand evaluations by signaling product safety, according to a new study by researchers at Boston College's Carroll School of Management and Indian Institute of Management Udaipur, who reviewed the opinions of 17,000 consumers and conducted additional experiments with a variety of logos. https://phys.org/news/2021-04-consumers-compact-logos-product-safety.html Economics & Business Tue, 06 Apr 2021 16:17:38 EDT news536944654 A second grader dreamt up Google's latest playful take on its logo. https://phys.org/news/2019-01-google-latest-doodle-featuring-dinosaurs.html Internet Tue, 08 Jan 2019 15:03:42 EST news466182213 Marketers invest countless resources to design the perfect visual logo for their brand, believing that consumers apply a logo's meaning to its accompanying brand. https://phys.org/news/2016-10-scholar-psychological-effects-logo.html Social Sciences Wed, 05 Oct 2016 10:16:22 EDT news394881375 Google is celebrating Sigmund Freud's 160th birthday with a special doodle. https://phys.org/news/2016-05-google-front-page-celebrates-sigmund.html Internet Fri, 06 May 2016 10:52:34 EDT news381750748 Organizations have logos, sports teams have mascots, countries have flags and national anthems. In marketing plans and political campaigns, a good logo is considered an essential tool for building brand identity. https://phys.org/news/2016-04-logos-group-real.html Social Sciences Fri, 15 Apr 2016 16:39:05 EDT news379957120 University of Oregon and University of Cincinnati researchers have found that everyday shoppers make assumptions about brands that use green colors. The findings, published in the Journal of Business Ethics, hold ethical implications for environmentally friendly branding. https://phys.org/news/2015-12-affects-ethical-judgments-brands.html Social Sciences Thu, 03 Dec 2015 16:27:04 EST news368382403 Looking for a needle in the digital haystack? Save time and clicks by Googling the right way. https://phys.org/news/2015-11-results.html Internet Thu, 19 Nov 2015 09:40:01 EST news367144234 New research at the University of Oregon finds that an organization's logo on a food product can trigger quick perceptions by consumers about an item's healthiness and influence their decision-making. https://phys.org/news/2015-09-charity-logo-perception-food-package.html Social Sciences Wed, 16 Sep 2015 10:00:01 EDT news361616394 Google is refining its famous logo as it prepares to become a part of a new holding company called Alphabet. https://phys.org/news/2015-09-google-refines-logo-alphabet.html Business Tue, 01 Sep 2015 12:58:34 EDT news360331109 "You can observe a lot just by watching." - Yogi Berra https://phys.org/news/2015-03-college-students-apple-logo-memory.html Social Sciences Fri, 27 Mar 2015 09:45:06 EDT news346668292 Yahoo has refreshed its logo for the first time since shortly after the Internet company's founding 18 years ago. https://phys.org/news/2013-09-yahoo-unveils-logo.html Internet Thu, 05 Sep 2013 03:38:08 EDT news297571076 Yahoo's push to re-invent itself will include a new logo to be introduced next month. https://phys.org/news/2013-08-yahoo-overhual-logo.html Business Wed, 07 Aug 2013 17:00:10 EDT news295112053 Microsoft on Thursday unveiled a new corporate logo for the first time in 25 years as the US tech giant geared up for a series of big product launches. https://phys.org/news/2012-08-logo-microsoft-major.html Software Thu, 23 Aug 2012 12:20:02 EDT news264941886 Google dedicated a doodle Tuesday to the Swedish-American inventor of the modern zipper, Gideon Sundback, on what would have been his 132nd birthday. https://phys.org/news/2012-04-swedish-zipper-honored-google-doodle.html Internet Tue, 24 Apr 2012 10:10:32 EDT news254481025 Google Doodle, which highlights anniversaries on the Google search engine, Monday showcased Francois Truffaut, the late French "new wave" film-maker who would have turned 80 on Monday. https://phys.org/news/2012-02-google-doodle-celebrates-francois-truffaut.html Internet Mon, 06 Feb 2012 13:50:01 EST news247756300 A Hong Kong design student whose sombre tribute to Steve Jobs became an overnight Internet sensation denied Tuesday that he had copied another artist's work. https://phys.org/news/2011-10-hong-kong-apple-tribute-denies.html Other Tue, 11 Oct 2011 04:04:34 EDT news237524655 A Hong Kong design student said Friday he was overwhelmed and felt "unreal" after his sombre logo in tribute to Apple founder Steve Jobs caused a worldwide Internet sensation. https://phys.org/news/2011-10-hong-kong-student-apple-tribute.html Other Fri, 07 Oct 2011 04:27:38 EDT news237180446 Google paid tribute to Charlie Chaplin on Friday by transforming the celebrated logo on its homepage into a silent movie. https://phys.org/news/2011-04-google-hat-charlie-chaplin-video.html Internet Fri, 15 Apr 2011 13:57:58 EDT news222094667 Google paid tribute to Russia's Yuri Gagarin on Tuesday, replacing the logo on its homepage with an image of the first man in space and a rocket that a visitor can launch with a cursor. https://phys.org/news/2011-04-google-doodle-tribute-gagarin-mission.html Internet Tue, 12 Apr 2011 11:51:04 EDT news221827854 Google paid tribute to Jules Verne, author of "Twenty Thousand Leagues Under the Sea," on Tuesday, replacing the logo on its home page with an underwater scene. https://phys.org/news/2011-02-google-tribute-jules-verne.html Internet Tue, 08 Feb 2011 14:50:01 EST news216397339 Red Bull's red and gold logo can "give you wings" – for better or worse – even if consumers don't know it, according to a new study by two Boston College professors, who found the brand's edgy marketing efforts have sold a heavy dose of attitude to consumers. https://phys.org/news/2011-01-red-bull-logo-consumer.html Economics & Business Mon, 31 Jan 2011 13:49:11 EST news215704097 The negative reaction to Starbucks' redesigned logo by the company's self-described most loyal customers may be attributable to the strong connection Starbucks' consumers feel toward the brand, according to research co-authored by a professor at Penn State's Smeal College of Business. https://phys.org/news/2011-01-starbucks-effect-committed-customers-dont.html Economics & Business Tue, 11 Jan 2011 11:38:02 EST news213968271 Despite U.S. consumers' threats of protests in response to the redesigned Starbucks logo unveiled yesterday, the new look may be a smart move in the long run as the coffee company expands into Asian markets, according to a Rice University researcher who has studied consumer reaction to logos. https://phys.org/news/2011-01-starbucks-logo-redesign-beneficial-company.html Economics & Business Fri, 07 Jan 2011 10:10:15 EST news213617401 Google paid tribute to former Beatle John Lennon on Friday by replacing its celebrated logo with a video featuring his classic song "Imagine." https://phys.org/news/2010-10-google-tribute-john-lennon.html Internet Fri, 08 Oct 2010 13:36:59 EDT news205763784 Google paid tribute to the Flintstones on Thursday, devoting the celebrated logo on its home page to Fred, Wilma, Barney and Betty on their 50th anniversary. https://phys.org/news/2010-09-google-tribute-flintstones.html Internet Thu, 30 Sep 2010 13:33:49 EDT news205072397 Google replaced the celebrated logo on its home page on Tuesday with a mysterious collection of colorful dancing balls. https://phys.org/news/2010-09-google-logo-doodle.html Internet Tue, 07 Sep 2010 12:16:35 EDT news203080589