https://phys.org/ en-us Latest news from American Marketing Association In today's hyperconnected world, social media has become a critical channel for businesses to understand consumers. While social listening tools are widely used, they often fall short, providing only a superficial understanding of consumer sentiment. Existing methods struggle to capture the full spectrum of emotions beyond basic sentiment (positive, negative, neutral), hindering companies' ability to truly understand their customers and make informed decisions. https://phys.org/news/2026-01-tool-emojis-consumer-sentiment-analysis.html Economics & Business Wed, 14 Jan 2026 15:30:15 EST news687627001 A new Journal of Marketing study sheds light on the dynamics of likes in social advertising and their impact on user engagement. https://phys.org/news/2025-10-clicks.html Economics & Business Wed, 22 Oct 2025 17:06:02 EDT news680371561 A new Journal of Marketing study sheds light on how family size drives differences in education spending. Conducted by researchers Phyllis Xue Wang (Renmin University of China), Ce Liang (City University of Hong Kong), and Qiyuan Wang (Hong Kong Polytechnic University), the study explores how parenting goals and perfectionism shape preferences for deficit- versus strength-based education products. https://phys.org/news/2025-10-family-size.html Economics & Business Thu, 09 Oct 2025 16:32:03 EDT news679246321 A study published in the Journal of Marketing reveals a powerful way to combat declining physical activity levels: anthropomorphizing fitness equipment. This novel approach, explored by researchers Lili Wang of Zhejiang University and Maferima Touré-Tillery of Northwestern University, highlights how assigning human-like traits to workout tools can transform exercise routines. https://medicalxpress.com/news/2025-06-tools-teammates-boost.html Sports medicine & Kinesiology Tue, 17 Jun 2025 16:37:02 EDT news669397021 Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and how firms might differentiate themselves from close competitors using a social media platform like X. https://phys.org/news/2025-05-differentiate-social-media-brands-unique.html Economics & Business Tue, 20 May 2025 16:33:03 EDT news666977581 Despite growing efforts to combat food waste, healthy foods are unfairly discarded at higher rates due to consumer misperceptions. A new study in the Journal of Marketing reveals that consumers are more likely to throw away healthy foods nearing their expiration dates compared to less healthy options, driven by the false belief that healthy foods spoil faster. https://phys.org/news/2025-05-healthy-foods-explores-perceptions-disposal.html Social Sciences Thu, 08 May 2025 04:28:28 EDT news665897281 A new study in the Journal of Marketing reveals how racial stereotypes tied to emotional expressiveness in campaign images create disparities in donation outcomes on crowdfunding platforms like GoFundMe. https://phys.org/news/2025-04-racial-inequities-crowdfunding.html Economics & Business Wed, 23 Apr 2025 04:53:04 EDT news664602781 Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence consumer perceptions of potency and efficacy, often leading to unintended behaviors like underuse or misuse of products. https://phys.org/news/2025-04-bold-packaging-impact-consumer-behavior.html Social Sciences Wed, 09 Apr 2025 05:37:03 EDT news663395821 Businesses invest billions in marketing automation, and many assume that Automated Lead Nurturing (ALN) is a proven driver of sales. However, a new Journal of Marketing study reveals that ALN is not a one-size-fits-all solution. The research finds that while ALN improves engagement and enhances salesperson–lead interactions, its impact on sales conversions varies significantly across industries and customer segments. https://phys.org/news/2025-03-automated-nurturing-boosts-sales-conditions.html Economics & Business Tue, 25 Mar 2025 16:56:03 EDT news662140561 A new Journal of Marketing study reveals why low-socioeconomic status (SES) consumers continue to face challenges in adopting healthier diets despite the increased efforts to make healthy foods affordable and accessible. Researchers uncovered that low-SES individuals prioritize fillingness over healthiness when making food choices and are more likely to believe that healthy foods are less filling and less tasty, compared to their high-SES counterparts. https://medicalxpress.com/news/2025-03-socioeconomic-status-food-choices-health.html Health Tue, 11 Mar 2025 15:25:03 EDT news660925502 A new study published in the Journal of Marketing explores how startups can tailor their pitches to attract investors in a highly competitive venture capital (VC) landscape. Researchers examined over 5,300 new ventures, uncovering how the interplay between costly signals (tangible achievements) and costless signals (verbal cues) influences investor decision-making. https://phys.org/news/2025-03-crafting-pitch-insights-business-investor.html Economics & Business Wed, 05 Mar 2025 06:08:03 EST news660377281 Researchers from Imperial College Business School and University of Leeds published a Journal of Marketing study that examines the impact of BNPL installment payments on retail sales. The study is titled "Buy Now Pay Later: Impact of Installment Payments on Customer Purchases" and is authored by Stijn Maesen and Dionysius Ang. https://phys.org/news/2025-02-buy-pay-payments-retail.html Economics & Business Tue, 04 Feb 2025 16:59:04 EST news657910741 In an era of increasing calls for diversity, minority ownership labels like "Black-owned" have become more than a point of pride—they are a strategic tool for branding. A new Journal of Marketing study explores how promoting minority ownership impacts consumer perceptions, especially during crises. https://phys.org/news/2025-01-minority-ownership-brand.html Economics & Business Tue, 28 Jan 2025 15:54:57 EST news657302092 Researchers from University of Wisconsin-Madison have published a study that examines how a combination of Generative AI and human input leads to superior marketing research. https://phys.org/news/2025-01-humanai-hybrid-approach-efficiency-effectiveness.html Economics & Business Wed, 15 Jan 2025 07:10:36 EST news656147424 Researchers from Southern Methodist University and the University of Michigan published a study that examines platforms' A-B testing of online ads and uncovers significant limitations that can create misleading conclusions about ad performance. https://techxplore.com/news/2025-01-online-advertisers-astray.html Business Wed, 08 Jan 2025 16:34:04 EST news655576441 Researchers from University of California-Irvine published a new study that finds Republicans spread more misinformation than Democrats and explains the reasons behind this behavior. https://phys.org/news/2024-12-explores-republicans-political-polarization-misinformation.html Political science Mon, 09 Dec 2024 15:22:20 EST news652980137 Researchers from Texas Christian University, Brooks Running, and University of Washington have published a new study that examines why underrepresented consumers may feel skeptical towards product line extensions aimed at inclusivity and how companies can do better to reach them. https://phys.org/news/2024-11-inclusive-product-lines-equally-positive.html Economics & Business Tue, 19 Nov 2024 15:57:03 EST news651254221 Researchers from Erasmus University and KU Leuven have published a new study that examines how retailers respond when suppliers establish direct channels to reach end-consumers and how suppliers can take steps to avoid a backlash. https://phys.org/news/2024-11-retailers-strategy-supplier-channel.html Economics & Business Tue, 12 Nov 2024 14:34:14 EST news650644444 Researchers from University of Washington, Loyola Marymount University, and University of Texas-Austin have published a new study that provides a framework for how marketing research can better incorporate intersectional marketing practices. https://phys.org/news/2024-11-caitlin-clark-angel-reese-basketball.html Social Sciences Tue, 05 Nov 2024 15:25:38 EST news650042733 Researchers from Nanyang Technological University and EM Lyon have published a new Journal of Marketing study that describes how, under certain conditions, customer interactions can rejuvenate service employees. https://phys.org/news/2024-10-club-med-lesson-employee.html Economics & Business Tue, 22 Oct 2024 15:42:31 EDT news648830546 Researchers from University of New Hampshire, Singapore Management University, and University at Buffalo have published a new study that examines how anatomical depiction in advertisements can boost consumer confidence in product performance and increase perceptions of product worth. https://phys.org/news/2024-10-reveal-products-components.html Economics & Business Wed, 16 Oct 2024 12:47:16 EDT news648301631 Researchers from Western University, Stockton University, and University of Massachusetts Amherst have published a new study that examines whether firms benefit from adopting popular nicknames in their branding efforts. https://phys.org/news/2024-10-brand-nickname-good-idea.html Economics & Business Tue, 08 Oct 2024 15:04:03 EDT news647618641 Researchers from Vanderbilt University, San Diego State University, University of Denver, and University of Georgia have published a new study that examines how the presentation of performance rankings influences critical outcomes, including salesperson quota attainment and employee turnover. https://phys.org/news/2024-09-effectively-salespeople.html Economics & Business Tue, 17 Sep 2024 15:59:01 EDT news645807536 Researchers from Radboud University, University of Galway, University of Melbourne, and University of Wisconsin-Madison have published a new Journal of Marketing article that examines common events during the lifecycle of a variety of technology products from adoption to disposal and how companies must consider how they support or limit consumers' "entropy work." https://phys.org/news/2024-08-explores-tech-products-years-quickly.html Economics & Business Tue, 06 Aug 2024 16:34:46 EDT news642180881 Researchers from Emlyon Business School and HEC Montreal published a new Journal of Marketing study that examines the new breed of volunteers who often show a weaker sense of affiliation with organizations and how best to engage them for mutual benefit. https://phys.org/news/2024-07-paradigm-volunteering-brand-relationships.html Economics & Business Tue, 09 Jul 2024 12:53:31 EDT news639748408 Researchers from Sichuan University, Tsinghua University, and University of California Davis published a new Journal of Marketing study that examines when and how a company's own delivery services affect customers' behaviors and online retailers' sales performance. https://phys.org/news/2024-07-importance-delivery-online-retail.html Economics & Business Tue, 02 Jul 2024 14:37:31 EDT news639149847 Researchers from University of Alabama and Vanderbilt University published a Journal of Marketing study that examines the negative consequences that celebrities and influences incur when they disable social media comments. https://phys.org/news/2024-06-celebrities-persuasivelikable-social-media-comments.html Economics & Business Wed, 12 Jun 2024 11:03:13 EDT news637408987 Researchers from the Indian Institute of Management Calcutta, University of Chicago, and Management Development Institute, Gurgaon have published a new study that examines the unintended consequences of an Indian government health care policy. https://medicalxpress.com/news/2024-06-indian-policy-backfired-unintended-consequences.html Medications Tue, 04 Jun 2024 16:08:53 EDT news636736127 Researchers from University of Liverpool, University of Manchester, and University of Mannheim have published a new Journal of Marketing article that investigates the consequences of the financial valuation and external reporting of marketing assets. https://phys.org/news/2024-05-asset-accountability-full-assets.html Economics & Business Tue, 21 May 2024 16:00:01 EDT news635524660 Researchers from University of Adelaide and University of Danang have published a new Journal of Marketing study that examines Universal Demand laws and the unintended consequence of firms becoming less likely to recall products. https://phys.org/news/2024-05-legal-aimed-frivolous-litigation-firms.html Economics & Business Tue, 07 May 2024 16:46:13 EDT news634319162