Small changes can yield big results for workplace giving

September 26, 2013 in Other Sciences / Social Sciences
Small changes can yield big results for workplace giving

Charities are constantly searching for innovative, low cost ways to maximise their fundraising revenues. Insights from behavioural economics may offer some solutions. Small, seemingly trivial changes such as including a picture of a colleague on marketing material, asking donors to opt-out rather than opt-in to annual donation increases and giving sweets to potential donors have all proved to be successful methods to encourage workplace giving and to increase donor sign up.

These findings, featured in the latest edition of Research in Public Policy Research, are from five randomised control trials devised to test the efficacy of different interventions based on behavioural economics science. The trials were conducted in partnership with the Cabinet Office Behavioural Insights Team (BIT), the University of Bristol's Centre for Market and Public Organisation (CMPO) and the Charities Aid Foundation. They were led by Michael Sanders, a PhD student at Bristol and former BIT Research Fellow. The trials demonstrate how behavioural economics can be successfully applied to encourage giving:

Commenting on the report Michael Sanders said: "The results from these trials show how small – and very cheap - changes can help charities and givers to support good causes. We know that giving both time and money has large benefits for the wellbeing of the giver as well as the receiver. Encouraging giving in the work place has indirect benefits to the employee and to the business overall. "

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Provided by University of Bristol

"Small changes can yield big results for workplace giving" September 26, 2013