Team identifies universality and specificity in protein motions

Although proteins have very different function functions, or specialties, in living cells, they share the general characteristics—the same universality—in their motions, say University of Oregon scientists.

Seeing people on a package can improve product sales, study finds

UO professor Bettina Cornwell doesn't really care for potato chips, but she found herself considering a bag while traveling alone in France and feeling a bit lonely. She was thinking about how much she missed her family when ...

Study finds microfinance can help, even if goals aren't met

University of Oregon political scientist Erin Beck thinks development organizations aren't asking the right questions if they want to truly understand what the money they spend trying to help lift poor people out of poverty ...

Researchers find that teamwork helps jellies jet around the ocean

Scientists now know why jellyfish-like salps swimming together move better than a single salp pulsing solo. That information, says UO marine biologist Kelly Sutherland, could guide the development of jet-propelled underwater ...

Research opens fresh view on volcanic plumbing systems

Volcanic eruptions such as Mount St. Helens' in 1980 show the explosiveness of magma moving through the Earth's crust. Now geologists are excited about what uplifted granite bodies such as Yosemite's El Capitan say about ...

Savvy sports audiences care about team sponsorship deals

Companies and sports team owners should never underestimate the communication impact of the sponsorship deals they make. Consumers and fans notice the nature of such deals, and how they view them can influence loyalty or ...

page 5 from 21