Hell hath no fury like a female superhero scorned (by fans)

The devoted followers of comic book heroes are diversifying beyond the likes of Sheldon, Leonard, Raj and Howard as depicted on the CBS Network's "The Big Bang Theory." Rebecca Borah, a pop culture researcher and associate ...

A look into why the horrifying is so very intriguing

It's an age-old question that's also very timely as we approach the season of haunted houses, scary movies and encounters with Halloween zombies and ghouls stopping by to beg for candy. Why is horror so popular? Why does ...

Pride can keep you on track or send you off the rails

Can pride in a personal achievement also help you turn down the dessert tray, or can it make you want to indulge as a reward? It all depends, according to new research published in the October issue of the Journal of Consumer ...

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