Until battery cost is cut down to $100 per kilowatt hour, the majority of U.S. consumers for battery electric vehicles (BEV) will be better off by choosing an electric vehicle with a range below 100 miles, according to a ...
Energy & Green Tech
Aug 18, 2014
12
0
Since the first e-book platform launched in 2007, e-book sales grew to comprise 20 percent of all book sales by 2015. To ensure the increasing popularity of e-books did not undermine the success of their printed counterparts, ...
Economics & Business
Jun 26, 2018
0
2
While free or low cost music streaming sources like Spotify decrease the use of paid music platforms, such as iTunes, a new study in the INFORMS journal Marketing Science, shows they significantly increase exposure for and ...
Economics & Business
Dec 15, 2017
0
11
For every two mobile apps released, one is a clone of an existing app. However, new research published in the INFORMS journal Information Systems Research shows the success of the original app is not always adversely affected ...
Software
Apr 9, 2018
0
10
Political redistricting is a problem of national interest with consequences to electoral representation. It is a decennial process of redrawing the boundaries of congressional and state legislative districts, and can affect ...
Mathematics
Dec 5, 2022
0
63
With billions of dollars spent each year on search engine optimization (SEO) and search engine marketing (SEM), the power of search terms holds more value than ever. But more than a few digital marketing professionals have ...
Internet
Nov 20, 2018
0
8
The reluctance of securities analysts to recommend investment in veteran companies using new techniques to grapple with radical technological change may be harming these companies as they struggle to compete, according to ...
Other
Mar 12, 2010
0
0
Researchers from Texas A&M University published new research in the INFORMS journal Marketing Science, which shows that retailers' branded mobile apps are very effective in increasing customer engagement, increasing sales ...
Economics & Business
Sep 3, 2019
0
4
New research has found that there is a strong link between the visual portrayal of a brand in online imagery created by consumers and the larger brand perceptions.
Social Sciences
Jul 13, 2020
0
7
Online consumers thought to be motivated primarily by savings are, in fact, often willing to pay a premium for purchases from online vendors with clear, protective privacy policies, according to a new study in the current ...
Internet
Jul 11, 2011
0
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