Why do some firms survive a crisis and others don't?

An international study of small and medium-sized firms has been launched to find out why some are more resilient than others when a crisis hits, at both the level of the firm and in the wider economy.

Retailers 'failing to inspire customers in stores'

The slump retailers experienced in footfall during the opening weekend of the New Year is due to a failure to create an inspirational customer experience and a poor allocation of staff resources, according to a leading retail ...

Marketing expert exposes the darker side of Black Friday

Opting out of the US imported concept of Black Friday could be the most sensible business decision for retailers as they head into the pre-Christmas trading period, according to leading academic Dr Heiner Evanschitzky, Professor ...

Language programme boosts literacy 'in hours'

Young people with serious literacy difficulties can significantly boost their reading and writing skills in a matter of hours thanks to an innovative language project launched by an Aston graduate.

Seawater greenhouses to bring life to the desert

Greenhouses that will use seawater to grow crops in one of the hottest and driest places on earth will be designed by researchers at Aston University working with industry partners as part of an international project.

Using solar energy to improve desalination process

An Aston University academic has proposed a new process to decompose waste desalination brine using solar energy, neutralising ocean acidity and reducing damaging environmental impacts.

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